Branding for a Health Tech Co.
Workup is a startup in the digital health field with sights on improving the way medical teams work together. Their software suite begins with productivity groupware for oncology teams and their patients, but that’s just the beginning. With intentions to expand into other medical fields and disciplines, this company needed a name and brand that defined what they do, without limiting their aspirations. The aim of the identity was to be friendly and fun, but above all to communicate organizational clarity and precision.