This interactive gallery and coordinating widget design was interwoven onto Alex and Ani's existing web page to engage customers in a new and exciting way. By inviting them to upload pictures to twitter, Instagram, or the gallery itself for a chance to appear on a crowd-sourced fashion pinboard, customers themselves become a part of the brand, increasing loyalty and conversion rate.
The highly visible widgets display ways to wear the products, and create an environment of participation and inclusion. The brand is elevated in the social sphere by creating its very own venue, interwoven with strong platforms like twitter and Instagram.
Naturally all UI elements were designed responsively, with careful consideration given to composition on mobile phones and tablets. A large portion of Alex and Ani's client base interacts with the brand on these platforms.